Blog Post Title One

About the client

Leonards first opened its doors in 1926 and is Australia’s oldest accredited media agency. Turning 90 next year, one thing that has never changed is its commitment to understanding client objectives then finding creative and cost-effective solutions to ensure a return on investment (ROI).

The media landscape is undergoing rapid change. Leonards is moving with the times and has built internal capacity to manage campaigns across all media channels. With nearly 30 staff employed by the agency, Leonards has expertise in traditional advertising, media buying, digital marketing, digital production, copywriting, audience research, art direction and studio services.

In highly specialised areas, Leonards has proactively sought strategic partnerships with like-minded and qualified agencies to extend its expertise and enable it to provide a fully integrated campaign service to clients.

Recap the first meeting

— The Reasons to update the website

• Increase the visual credibility

• Stand out between the competitors

• Remove the stigma of "print/old-fashioned" ad company

• Show, to the audience, that they are a full-service agency. Focus on no-campaign but not just it.

— How do they persuade their audience?

• Showcase who they work with and what they do for them. Solid study cases.

• Certification/labels/licensing to work with government

• They have partnership with big players on the market.

— What makes St. Leonards ad special?

• They are specialized in government and education industry

• The recommendations along these almost 100 years of existence

• They have experience to be a third-party and look after as if they where part of the client team

• They have an experienced and skilled team

• Since 1926 and 25 years service Local Government

• The partners

— How do they picture the new website?

• Between professional/solid and fresh-design studio

• Become a "1 brochure" that translate everything they do

• Talk efficiently with different audiences such as tourism, education and government

• Promote their softwares / products such as ezisuite, ezijobs, eziad